Privacy Policy

Effective Date: February 18, 2026

BeachSports, LLC ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, services, and register for beach sports equipment rentals and programs.

1. Information We Collect

Information You Provide to Us

We collect information that you voluntarily provide when registering for our services, programs, or events. This may include:

• First name and last name
• Email address
• Contact phone number
• Mailing address (when provided during phone registrations)
• Payment information (credit card details) when processed over the phone or through our registration system

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity through:

• Google Analytics: We use Google Analytics to understand how visitors use our website, including pages visited, time spent on site, and general demographic information.
• Facebook Pixel: We use Facebook Pixel to measure the effectiveness of our advertising and understand user behavior on our website.
• Cookies: Our website may use cookies set by WordPress and the Divi theme to enhance your browsing experience. These cookies may collect information such as your IP address, browser type, and device information.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Registration and Service Delivery: To process your registrations, manage your bookings, and provide beach sports equipment rentals and programs
• Payment Processing: To process payments through our third-party payment processors (Active Class & Camp Manager, Square, Stripe)
• Communication: To send you confirmation emails, appointment reminders, updates about your bookings, and respond to your inquiries via email or SMS
• Marketing: To send you promotional emails and newsletters about our services (you may opt-out at any time)
• Customer Service: To respond to your questions, resolve issues, and provide support
• Website Improvement: To analyze website usage and improve our online experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

3. SMS/Text Messaging Communications

If you provide your mobile phone number and consent to receive text messages from BeachSports, LLC, we may send you SMS communications for the following purposes:

• Customer service and support responses to your inquiries
• Reservation confirmations and booking details
• Pickup and return reminders for equipment rentals
• Weather alerts and safety notifications affecting your rental
• Account updates and important service notifications

SMS Information We Collect

When you text us or opt-in to receive SMS messages, we collect your mobile phone number, the content of your messages, and the date/time of communications.

How We Use Your SMS Data

We use your phone number and message data solely to provide customer service, send reservation-related updates, and respond to your inquiries. We do not sell or share your phone number with third parties for marketing purposes.

Your SMS Rights and Choices

• You may opt-out of SMS messages at any time by replying STOP to any text message
• You may reply HELP to receive assistance
• Message and data rates may apply based on your mobile carrier plan
• Message frequency varies based on your rental activity and inquiries
• We honor opt-out requests immediately and will not send further messages except a confirmation of your opt-out

4. How We Share Your Information

We may share your information with the following third parties:

Service Providers

• Active Class & Camp Manager: Our registration and booking management system that processes your registration information and payments
• Payment Processors: Square and Stripe for secure payment processing
• Email Marketing Services: Constant Contact and Intercom for sending emails and managing customer communications
• SMS Service Providers: Intercom and Twilio for SMS communications
• Analytics Providers: Google Analytics and Facebook for website analytics and advertising

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties for their marketing purposes.

5. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce our agreements
• Maintain accurate business and financial records

SMS conversation history is retained for customer service purposes and as required by law. You may request deletion of your data by contacting us at the information provided below.

6. Your California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

Right to Know

You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.

Right to Delete

You have the right to request that we delete your personal information, subject to certain exceptions.

Right to Opt-Out

We do not sell your personal information. If our practices change, we will update this policy and provide you with the ability to opt-out.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the contact information below. We will verify your identity before processing your request.

7. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure payment processing through PCI-compliant third-party processors
• Encryption of sensitive data during transmission
• Limited access to personal information by authorized personnel only
• Regular security assessments and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services may be used by minors participating in beach sports programs. We collect information from parents or legal guardians when registering minors for our programs. We do not knowingly collect personal information directly from children under 13 without parental consent. If you believe we have inadvertently collected information from a child under 13, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a new effective date. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

11. Cookie Policy

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us:

• Remember your preferences and settings
• Understand how you use our website
• Improve website functionality and performance
• Deliver relevant advertising

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our website.

12. Email Communications

We use Constant Contact, Intercom, and Active Class & Camp Manager to send email communications. You may opt-out of promotional emails by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at the information below

Please note that even if you opt-out of marketing emails, we may still send you transactional emails related to your bookings, registrations, and account.